Vamprire
Full-scope brand operations and market execution in North America.
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Strategic
Brand Operations
The project involved comprehensive brand operations for a Chinese BDSM gear company entering the North American market — including positioning, KOL strategy, content production, online campaigns, offline events, and retail expansion.
Our approach began with deep market analysis to position the brand as a premium and inclusive player in the North American BDSM space. We focused on defining visual identity, content strategy, and audience targeting, particularly among professional Dommes, LGBTQ+ communities, and upscale newcomers.
From product curation to brand storytelling, we emphasized design, material quality, and ethical positioning. Early-stage tactics included influencer seeding, event sponsorship, and curated media. Multi-phase rollout aligned with key cultural moments, increasing brand recall and consumer trust.
Through a hybrid of digital content and local activations, we laid a solid foundation for both awareness and conversion. The initiative proved that even a niche product line, when well-strategized and authentically presented, can establish authority in a competitive market.
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